User experience (UX) design is the process of creating an optimal experience for your customer. This involves the design of the entire experience a customer has with your website. UX Design is User-Centered and conclusions are usually arrived at through extensive testing.
A UX designer does many things, but often includes user research, creating personas, designing wireframes and interactive prototypes as well as testing designs. While the task may vary, they are always first and foremost the users’ advocate and keep the users’ needs at the center of all design and development efforts.
We typically start with best practices based on years of experience and then design experiments to test what is truly best. Time and time again we have seen that what works best on one site is not best on another. No one has a crystal ball and that’s why testing is critically important.
We will design a custom logo that is specific to your business and ties into the rest of the look and feel of your brand.
Our designs are based on both past experience and current research. We also have a large library of past designs to draw from.
We design with the customer interaction in mind in all we do. We then test the design with real users to prove it’s validity before delivering a final design.
We don’t believe in having a guru. We take a team approach and that allows us to share learnings that will help current and future clients.
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